MOBILITY AND VISIBILITY
A Nielsen study (2021) found that mobile billboards generate 2.5 times more attention than static ads, making them an ideal choice for campaign messaging.
LED Trucks can move through key locations where some billboards can’t reach. They can be parked anywhere where the crowd is and move to a densely packed location accordingly. Mobility like that gives it a leg up over other static media.
ENGAGEMENT AT AN EYE LEVEL
The Digichive LED TRUCK can display high-quality videos, speeches, and real-time updates, thereby adding dynamism to campaigns. According to the Outdoor Advertising Association of America (OAAA), digital billboards have a 55% recall rate compared to 30% for static ads.
Messages hit harder when viewed up close, more so when it’s through engaging visuals. Campaigns are known to generate grand, larger-than-life advertisements that are mostly confined to a small screen. Our LED TRUCK offers a platform to showcase those advertisements at places where people aren’t looking at their phone screens - streets and in traffic.
SAVE MORE, SHOW MORE
Campaign costs can be exorbitant, with TV and radio ads consuming significant budgets. A report by Statista (2023) shows that traditional TV ads cost an average of PHP 500,000 per 30 seconds. In contrast, LED Trucks provide continuous exposure at a fraction of the cost, allowing for real-time content updates without reprinting materials.
Saving money applies to all situations in life. Reducing the amount you spend on printing billboards and tarpaulins may prove beneficial as you can allocate all the funds you save to other aspects of your campaign.
A GREENER CAMPAIGN
Election campaigns often produce excessive waste from tarpaulins and flyers. A study by Greenpeace Philippines (2022) found that election-related waste increases by 20% during campaign seasons. Furthermore, in a letter submitted to the COMELEC by numerous environmental groups in the Philippines state that:
“We have also observed the rampant use of campaign materials that are hardly reused or recycled, particularly plastic tarpaulins, posters and buntings, as well as the confetti thrown in a miting de avance,”
DIGICHIVE’S LED TRUCK lessens the environmental impact from reprinting numerous tarpaulins by offering a more reasonable alternative.
Moving your message forward can be done in many ways - one of them being the Digichive LED Truck. As the numbers show, they are effective - for both your campaign, your money, and the environment.
References:
Nielsen (2021). Mobile Billboard Advertising Effectiveness. Retrieved from: https://www.nielsen.com
Outdoor Advertising Association of America (OAAA). Digital Billboard Engagement Statistics. Retrieved from: https://oaaa.org
Cost of Traditional TV Ads in the Philippines.
Retrieved from: https://www.statista.com
Election Waste and Environmental Impact. Retrieved from: https://www.greenpeace.org.ph and
https://businessmirror.com.ph/2021/09/27/groups-seek-reforms-toward-an-eco-friendly-2022-election/
