‍

For Filipinos, this period is especially busy as Overseas Filipino Workers (OFWs) and expatriates return home to celebrate the holidays. According to a 2020 ARC and Expedia report, airfare prices remain competitive during these months, with international flights in December 2020 still 35% lower than pre-pandemic levels. However, demand increases as the holidays approach, often pushing prices higher, especially when booked close to departure dates​.

Why This is the Best Time for Airport Advertising

Brands can find the best opportunities during September to December, Business Decision Makers, are flocking to and fro the Philippines, with their gateway mostly being NAIA. With more foot traffic, comes more waiting, and more waiting leads to higher dwell times. 

High-Impact marketing will flourish in this environment. By the time that everyone is done with their vacations and readying themselves back to work mode, successful campaigns will no doubt leave an impression. 

If you want your brand to generate leads and conversions, now’s the time to act on it as the “Ber” months are ripe with success that’s ready for picking. 

‍