Holiday Campaigns That Injected Humanity To Advertising

Nothing equals sentimentality more than the holidays. It’s the season of warmth and giving - and it is the perfect time to infuse the much favored sentimentality into your approach to reach people. Over the years, several brands have launched successful holiday-themed airport ads that have resonated with travelers and created memorable experiences. Here are some of the most effective holiday airport advertising campaigns to draw inspiration from.

Coming Home for Christmas (Heathrow Airport)

Heathrow’s heartwarming “Coming Home for Christmas” campaign featured two elderly teddy bears reuniting with family. This simple and quirky storytelling evoked the joy and nostalgia of holiday reunions, making it a hit with travelers and their loved ones.

Key Takeaways: Emotional connections are the bread and butter of the holiday season. Utilize it in your ads for something memorable. 

Share Your Gifts (Apple)

Apple's “Share Your Gifts” campaign also extended into airports. The campaign benefited largely from the use of highly imaginative and beautifully rendered digital ads. At its core was a simple-yet-overlooked aspect of the Apple products: tools that can be used to share creativity and joy during the holidays.

Key Takeaways: Position products as tools for connection and creativity, especially in a festive context.

Christmas Miracle (WestJet)

WestJet's "Christmas Miracle" campaign featured hidden cameras that filmed passengers sharing their Christmas wishes at airport kiosks. To their surprise, those wishes were fulfilled and waiting for them upon landing at their destination. The campaign, which later went viral, emphasized kindness and the unexpected joy of giving.

Key Takeaways: Craft a viral campaign by surprising travelers with thoughtful, holiday-themed moments of kindness.

Advertisements can often forgo substance over style, not realizing that injecting humanity can elevate a brand beyond materialism. This human-centric approach not only enhances brand recall but also fosters positive associations, turning a mere transaction into a meaningful interaction.