Ever since the pandemic officially ended, people traveling have been steadily reaching the peak that it once had in 2019. Now, 2024 is looking to be even better for the aviation industry. According to a survey done by the International Air Transport Association, it predicts that there will be a significant increase in air travel passengers reaching around 4.7 billion, 200 million more than 2019's peak.
The writing was on the wall with this one, as according to their 2023 passenger poll, 49% of travelers say they'll continue to travel like they did back in 2019.
What does it mean for advertisers?
This travel boom will not only help the aviation industry, but will also help the business owners who invest in advertising in the airport space. A travel surge will be fertile ground to explore different avenues for generating leads and exposure, as more travelers mean busier flights, airport crowds and therefore, brand visibility. Foot traffic will be at an all-time high, and it would be a waste to miss an opportunity like this.
Brand advertisers' messages can spread even further and faster with the influx of travel-hungry passengers. More products and services can rise out of obscurity, providing more opportunities for brands and audiences to benefit from each other.
Advertisers need to spot this chance to make the most out of the highly anticipated travel surge of 2024.