Lightboxes are the perfect fusion of posters and digital displays. It strikes a neat balance between the lighting of LEDs and the stationary charm of banners. But for better appreciation, let’s break down what Lightboxes can and cannot do.
Lightboxes are the perfect fusion of posters and digital displays. It strikes a neat balance between the lighting of LEDs and the stationary charm of banners. But for better appreciation, let’s break down what Lightboxes can and cannot do.
Lightboxes are significantly brighter than LED displays and banners. They benefit most out of artificially lit places like airports since their brightness makes them stand out. You could liken how lightboxes can catch the gaze of travelers like moths to a flame.
Versatility is the name of the game when it comes to lightboxes. They can be customized to fit various sizes and shapes, making them suitable for different locations within an airport, such as near baggage claims, gates, or waiting areas. Content is also kept fresh and relevant since they are easier to replace than banners and posters.
Lightboxes are designed to be robust and resistant to wear and tear, reducing the need for frequent replacements. Moreover, LED technology, commonly used in modern lightboxes, is energy-efficient, lowering the ongoing operational costs.
While they are built to last, maintaining lightboxes to ensure they remain in top condition can be challenging. The lights may dim or the graphics may fade over time, necessitating regular upkeep. Additionally, any damage to the lightbox, such as scratches or cracks, can be more noticeable due to the illumination, requiring prompt repairs to maintain a professional appearance.
Like with banners, lightboxes also suffer from limited flexibility when compared to LED screens. The static images are lighted, but with no option for a multitude or variety of images. Videos, animations, and interactive advertisements with a more engaging experience for viewers are left to the digital display format.
Adding more illuminated displays to an already visually cluttered area holds less advantage for a brand that wants to be noticed. This visual saturation can sometimes make it difficult for any single advertisement to stand out, potentially reducing the overall effectiveness of the advertising campaign.
Lightboxes are tried and tested when it comes to advertising. Their proliferation is a testament to that. While there are other media formats that can offer dynamic displays, the lightbox is the lighted form of the classic ad.
