What does temperature have in common with opportunity? They both rise. Summer in the Philippines is fast approaching, and with it comes a wave of exposure that your brand does not want to miss. Whether you’re looking to boost sales or you’re an advertiser seeking fresh campaign ideas, the summer season provides the perfect backdrop for engaging promotions.
People love sales. Even more if they’re seasonal discounts. An effective way to drive conversions is to go for limited-time promos on summer essentials. They combine the novelties of the season as well as relying heavily on FOMO. Coca-Cola’s “Summer Tastes Better” campaign encouraged consumers to enjoy refreshing drinks during the hottest months, increasing brand engagement.
Image owned by Facu Garay
Summer = with fun and adventure, making it the perfect time to run interactive contests. Brands like GoPro have successfully launched numerous summer photo challenges, encouraging users to share their best summer memories using their products. Through the help of UGC or User Generated Content, they manage to entrench themselves into their community and customer-base for guaranteed brand loyalty for years to come.
Image owned by webadictos
Airbnb’s “Live There” campaign encouraged travelers to immerse themselves in local culture rather than just visiting as tourists. The campaign’s sunny, vibrant visuals perfectly captured the essence of summer. These types of videos are also great to showcase on Digichive’s LED SCREENS, as they’re right in the middle of foot traffic.
Image owned by AirBnB
Summer is great for outdoor advertising. Billboards, bus wraps, and airport ads—like Digichive’s high-traffic placements in key airports—help brands connect with tourists and locals alike. A prime example is McDonald’s “Sundial Billboard” campaign, which used the sun’s position to showcase different McDonald’s meals throughout the day.
Image owned by Mcdonald’s and geekinheels
Summer creates great momentum for brands. Like the waves in Boracay, brands should ride it as well to create memorable moments that both increase brand awareness and foster positivity in the brand image. Check out a variety of media formats offered by Digichive to make sure your brand optimizes exposure while the sun’s out and people are out enjoying the weather.