‍

‍

WHAT DOES IT MEAN FOR YOUR BRAND?

With LED screens, you can fully explore the potential reach of your brand with the format's fluidity in translating ideas into motion. One of the main draws of the LEDs is the transfer of information in real-time. Motion can get audiences hooked, such as those in waiting areas. This heightened engagement positions LED screens as a powerful tool for brands seeking not only to capture but also to maintain the attention of their target audience in the 

the fast-paced environment of airports.

‍

‍

HAND-IN-HAND WITH TRADITION

But that doesn't mean the LED screens are now the only effectively modern formats of choice. Static advertising still holds value as the time-tested, go-to solution in the advertising world. Numerous campaigns made history using static media. But such campaigns are high-impact and straightforward, using familiarly steady ways that even the most creative visuals can't match. While LEDs are engaging, motion can be overwhelming for some audiences. The timeless appeal of static media complements the high-energy nature of LED screens, providing a balanced visual experience. The coexistence of both formats is an addition to the advertiser's arsenal. 

‍

A digital landscape is looking greener. In the future, Digichive will continue adding more LEDs and innovations to leverage the strength of all media formats for a varied and rich experience for both brands and travelers. 

‍