With a regular stream of travelers, there’s never a lull at the airport and there are opportunities every day to captivate diverse audiences. Let’s take a look at more types of people at the airport to help with ideas to craft your brand message and advertisements and reach out to them.
.jpg)
Frequent Flyers
Flying can be a first-time thing for many, but some fly so frequently that it becomes a chore, and for them, the magic of flight has been dimmed with on-the-job realities. That's to say, not ALL frequent flyers get tired of flying. But there are ways to get that little sparkle back for those specific individuals.
Lessen their worries and incentivize their air travel by promoting:
Travel Enthusiasts
There are those who travel for leisure and those who travel for business. But there are some whose lives center around travel itself. No place is too harsh or too different. Driven by insatiable wanderlust, these people live and breathe to explore the world and all of its little nooks and crannies. They eagerly embrace the thrill of exploration and relish the joy of stepping into the unknown.
Give them what they're searching for and help them prepare by showcasing:
Unique travel experiences
Health and Wellness Travelers
When the realities of city life (or just life in general) become too much, the body and soul seek peace. The world, with all of its beauty, can heal weary spirits and lift them back up to tackle another day. Whether for reflection or beautification, there's no shortage of places to escape and take a breather.
Advertisers can target this audience with the following:
.jpg)
Food Enthusiasts
These types of travelers prioritize gastronomic delights over scenery or architecture. They embark on journeys to sample and unravel the world's flavors or better their techniques.
Food travel is an essential part of tourism as, according to a study done by Travel Weekly, "Some 30% of people who travel have chosen a destination in part because of its culinary offerings."
With that consideration in mind, let the world know of your country's cuisines and advertise the following:
Cultural Explorers
Every country has a personality that can be unique and familiar simultaneously, and some are totally different, which we may find almost alien. Cultural explorers have a deep interest in other countries' rich cultures, art, and history that go beyond being fascinated by them. Immersion is their goal.
So give them a sneak peek of the wonders of your heritage by promoting:
To make your brand memorable, make it speak to an audience that will be receptive to the brand’s message. There’s never a wider variety of people who will appreciate your brand, than at the airport.