These mobile units can serve as moving billboards that capture attention throughout the airport. Push carts are often overlooked. Some would prefer the sprawling displays for all to see, but push carts have their own advantages over their bigger counterparts, as well as drawbacks.
Ads on pushcarts can achieve high visibility as these carts move throughout the airport. They are used in high-traffic areas like baggage claim, check-in counters, and terminal hallways - places that have the highest foot traffic. One other thing to note is that your brand has guaranteed brand exposure since the ads on the carts are up close and personal to the passenger using them.
Ads on pushcarts can create a unique and memorable experience for travelers. They stand out from static ads since they move around the airport, which gives them a small dynamic edge over the static ads.. This novelty can make the advertisement get more brand recall.
Ads on pushcarts can be a cost-effective option compared to other advertising formats like digital displays or large-scale banners. The production and placement costs are generally lower, making it an attractive option for advertisers with limited budgets. Additionally, the longevity of pushcart ads means they can provide ongoing exposure without the need for frequent updates or maintenance.
Ads on pushcarts are likely to have increased wear and tear. Compared to an ad in a fixed location, the constant use and movement of pushcarts make it susceptible to physical damage or faster deterioration of the ad over time. With the wear and tear of an ad on pushcarts, there may be more frequent need for replacements or updates to keep the good quality and visibility of the ad.
Ads on pushcarts can’t provide dynamic or interactive content like digital screens. While they may move around the airport, they’re still limited to static images. This limitation can make it challenging to convey more complex messages.
Since pushcarts move freely throughout the airport, it is difficult to control where and when the ads will be seen. How the ad will be seen by travelers is somehow left to the users that push the cart around.
If you want to try a new approach to advertising, try the push carts. They may be smaller in size, but not necessarily be less conspicuous. Relatively affordable and easy to implement, the right ad placement on pushcarts can reverberate brand exposure in an unconventional way.
