Digichive Philippines brings NAIA Advertising into a new era thanks to its partnership with Locations Media Xchange, the world's first independent advertising technology company and supply-side platform.
Digichive Philippines brings NAIA Advertising into a new era thanks to its partnership with Locations Media Xchange, the world's first independent advertising technology company and supply-side platform.
Through LMX's platform, advertisers will be given the opportunity to utilize Programmatic Advertising, where they can buy online display spaces, track analytics, and more. The latest addition of this technology creates an enhanced, interactive experience in the airport.
With Digichive's vision of enhancing OOH by engaging with the latest technologies and LMX's drive to provide a vast platform for advertisers, their ideals align to create a collaboration with infinite potential. Their joint efforts have already launched the first-ever Programmatic Guaranteed campaign at NAIA International and Domestic Terminal 3 Pre-Boarding LED screens.
For more information about Digichive and LMX's partnership, as well as LMX's services click on the link below: https://lmx.ai/news/digichive-selects-lmx-to-enable-automated-dooh-advertising-on-naia-screens/