Metrobank is one of the Philippine’s largest bank conglomerates. They offer a wide range of financial services going from investment banking to leasing and financing. With such a diverse portfolio, Metrobank turned to airport advertising, and set its sights on the international traveler departing from airports.
"Our brand is promoting offers for travelers who avail of our credit cards," explains Metrobank, highlighting their strategic focus on Class A & B individuals—a demographic synonymous with frequent international travelers.
"Since our brand targets a saturated audience of international travelers, airport departure placements are ideal.”
The decision to invest in airport advertising was a calculated one. Recognizing the sheer reach and exposure facilitated by airport advertising, Metrobank seizes the opportunity to connect with their target audience at a pivotal moment in their journey.
"Placing airport ads ensures a unique and saturated audience for our brand,"
What sets airport advertising apart, according to Metrobank, is its unique ability to capture the undivided attention of travelers. Unlike traditional street ads that target a diverse audience, airport advertising can target the preferred audience, thanks to the confines of a terminal.
"There's no obstruction on our placements inside, and our ads are visible for a long time.”
Metrobank's confidence in the effectiveness of airport advertising stems from the medium's inherent advantages - location. Placement is one of the medium's greatest strengths, allowing advertisements to enjoy prolonged exposure and brand recall.
And with the use of tried and tested Lightboxes, their message can be left in the minds of departing travelers with positive results.
"Most of our clients and credit card users are travelers, as they've been using their credit cards abroad”
By leveraging airport advertising, Metrobank Cards has not only bolstered brand visibility but also strengthened its position as the preferred financial partner for jet-setting individuals.
